A luxurious and sustainable spa feeling
For many of us, the time spent in the shower is the one chance we get to recharge during the day. From the moment the alarm clock rings until we lay down in bed, we get dressed, commute, work, shop, make dinner, do dishes, and the next day we start over. For those of us with small children, the time in the shower (or, oh joy, the tub) sometimes feels like the only possibility of a private life (if you are lucky that is). So why not make a habit of pampering yourself for those precious minutes?
With our new product line, SCANDINAVIAN SENSE, you can let yourself drift away to a warm summer day in a beautiful cottage by the beach – and indulge yourself in soft, thick towels in 100% GOTS certified organic cotton.
The towels are high quality, beautiful designs, created with respect for nature and people. You can combine the tone-in-tone colours as you wish to create a spa-like oasis in your own bathroom.
Save yourself from stepping on the cold floor and tread out of the shower on to the comfy bath mat from the same product line.
A choice that feels right
The design of the SCANDINAVIAN SENSE product line is inspired by Scandinavian nature and simple living. The soft, organic cotton in mellow colours and subtle patterns is perfect for inducing a sense of peace and serenity in your bathroom – and with the hectic every day of modern life, don't we all need that?
The name SCANDINAVIAN SENSE refers to JYSK's Scandinavian roots and the minimalistic design of the products, explains Line Skaaning Lindskov, our Range & Design Coordinator.
"With Scandinavian Sense our goal is to offer our customers understated luxury. The new cotton textiles should both feel nice and look beautiful without being flashy. The organic cotton combined with the Scandinavian minimalism creates a wellness atmosphere that we think many customers will want to bring home," she says.
The packaging for all SCANDINAVIAN SENSE products is also produced in sustainable materials: Paper labels are produced from FSC® certified wood, and textile bags are made of GOTS certified organic cotton.
More about GOTS certified organic cotton
Our new products that also include textiles for the bedroom, carry the Global Organic Textile Standard (GOTS) label and are made with cotton, silk, linen or wool that is grown and processed organically. The GOTS certification ensures a reduced environmental impact as well as compliance with stringent environmental and social criteria during the entire manufacturing process.
All SCANDINAVIAN SENSE home textiles are certified according to OEKO-TEX® Standard 100, which is the world's leading health label for textiles.
The collection is available online from July 2nd and in stores from July 19th 2019.