SUNBAKED - Nordic and exotic
In JYSK we introduce three new trends this season: SUNBAKED, HARMONY and NORDIC LIGHT.
All three trends origin in our Scandinavian heritage, but SUNBAKED is also influenced by more exotic places. With a feminine touch it welcomes the warm sun and time for relaxation. Inspired by dry desert landscapes and other solitary locations, this trend makes room for contemplation and deep soul-searching to offer new perspectives on life.
Using natural materials in combination with fine details, for instance embroidery, fringes and hand-crafted ceramics, this trend shines a light on the unpolished beauty in everything.
Embossed metal and coloured glass compliment natural materials such as bamboo, seagrass and wickerwork.
Colour-wise, the vibrant sun is the source of burnt shades of yellow, orange and brown. These play well together with the tender pink and comforting purple shades.