How much does a pillow cost?

Generally, pillows are an affordable way to improve your sleeping setup and help yourself sleep well. Our assortment includes a wide range of pillows spanning from affordable to luxurious as well as from small to quite large. When it comes to pricing, the cost of a pillow is mainly dependent on these four things:

• The pillow's filling 
• The pillow's fabric
• The pillow's construction
• The pillow's height 

Fibre pillows are generally the most affordable type of pillow on the market. Our assortment covers different pillow qualities in three separate classes: BASIC, PLUS and GOLD. In the table below you can see the general price level of various types of pillows.

How to make sense of pillow pricing 

Pillows come in three basic types:

Fibre pillows: A fibre pillow is generally the most affordable type of pillow available.  

Natural pillows: A natural pillow costs more than a fibre pillow because the filling is more expensive than fibre. 

Specialist pillows: A specialist pillow comes at many price levels, and regarding its pricing is most comparable to natural pillows.

In the following, you can read about the three different types of pillows and the special characteristics of each. You will also learn what differentiates the types of pillows when it comes to support and comfort. 

Fibre pillows

A fibre pillow contains synthetic filling; either fibre or fibre down made of polyester. This type of pillow is known for being soft and relatively light. Fibre down was developed to replicate the feeling of natural down.

It's easy to shake the filling of a fibre pillow back into place after a good night's sleep. A fibre pillow is also easy to wash and dry, which is a definite advantage if you tend to sweat a lot during the night.

Pillows with natural filling

A pillow with natural filling will most often be made of down and feathers, but it could also be filled with wool, silk, linen, or kapok. The filling is soft and often easy to move around, which is an advantage if you alternate between sleeping on your back and your side during the night. You can easily adapt a natural pillow to your personal needs and preferences. 

Natural material is also an excellent material for regulating heat and moisture, which can make natural pillows a good choice if you sweat a lot during the night or often feel too hot when you try to sleep.

Specialist pillows

As the name suggests, a specialist pillow is filled with a type of special filling – often memory foam or latex. This type of pillow is best known for one specific thing: outstanding comfort. The filling of a specialist pillow is made of more compact material than a natural pillow or, especially, a fibre pillow, which is why it's so much better at providing support. The material in a specialist pillow adapts to your body and your sleeping position, giving you ideal support at the shoulders and neck. As a result, it's easier to maintain an ergonomically correct sleeping position throughout the night. 

A specialist pillow can therefore help you avoid issues as neck pains and tension headaches. If you suffer from neck problems, a specialist pillow can be considered a must. A specialist pillow is also great for side sleepers who need extra relief and support around the shoulders and neck. 

Pricing depends on the individual pillow 

The previous section presents a general overview of the differences between the three main types of pillows. But there are, as always, exceptions – and it is more a general guideline rather than a strict rule of thumb. 

Four things that determine how much a pillow costs 

The pillow price is generally decided by the following four factors.

1. Filling 

Most of the material in a pillow is filling. Natural filling often costs more than fibre filling and therefore natural pillows will typically cost more than fibre pillows. Down costs more than feathers, so a natural pillow with a high percentage of down will typically cost more than a natural pillow with less down. 
Fibre pillows cost more if the filling has been given a finishing treatment. For example, the filling may have been siliconised to ensure that it doesn't clump together and instead remains evenly distributed within the pillow.

Regardless of the type of pillow you choose, the filling has a major impact on the price. 

2. Fabric

The fabric used for a pillow's lining will also impact its price. The most affordable fabric is generally polyester. The most expensive lining fabric is often cotton. This could, for example, be a 100 percent cotton batiste fabric, a finely woven type of cotton that ensures that even the smallest bits of filling can't get out of the pillow. The density also means that dust mites won't be able to penetrate the fabric, and this improves the pillow's durability and allergy-friendliness. 

3. Construction

It requires more resources to make a pillow with multiple chambers than it does to make a single-chamber pillow. Multiple chambers require more stitchwork and it also takes more time to fill three or four chambers than it does to fill one. 

Pillows with multiple chambers create better comfort and more support. This is often the result of combining one type of filling, often down in the pillow's inner and outer chambers, and a different type of filling usually feathers or a mix of feathers and down in the middle chamber. 

4. Height

Generally, a higher pillow contains more filling than a lower one. More filling in turn means a higher retail price. Learn more about pillow heights.

Which kind of support do you need? 

You should always keep in mind that pillow quality and price go hand in hand. You won't get the same level of support, longevity, and comfort from a lower-priced pillow as you will from one that is higher up the price scale. You probably won't get the same durability, either. The lowest-price pillow can, however, still be the right choice for you. It's simply about finding out what type of pillow helps you get the best sleep and what kind of support you need to lie in an ergonomically correct position. 

Your support needs depend on both your sleeping position and the firmness of your mattress. It can also be that you suffer from neck soreness or headaches that are made worse by a lack of support from your pillow. If that's the case, you should consider buying a new pillow that is just right for your needs. 

If you're not sure whether your current pillow is right for you, read our ultimate guide: Which pillow should you choose? In this guide, you will learn all there is to know about making the right decision when choosing your new pillow. We also recommend that you visit your local JYSK store so we can assist you in finding the right pillow for your sleeping comfort and budget.