The buyer’s 3 favourite bed linen
New bed linen holds the power to freshen up your bedroom at a very little cost. It is a fast way to renew the visual expression of the room, and you can easily create whatever feel you prefer – be it romantic, modern, classic or something else.
Kathrine Møller Vinther has been with JYSK for 5 years and if anyone knows about bed linen trends, qualities and comfort, it's Kathrine. We have asked about her favourites in this season’s new assortment and she has agreed to share her insights.
TANJA - industrial and classic touch
“Let’s start with our new bed linen TANJA with a checkered pattern in khaki colours,” Kathrine begins. “What really fascinates me is the contrast between the natural, organic colour and the strict, almost industrial pattern. With this combination, it fits into any bedroom, whatever style it is or whatever look that you want to create,” she goes on. “You can use it as a base for your décor and take it in a romantic, natural or maybe a more rough direction. TANJA is a yarn-dyed cotton percale in a soft, shirt-like quality that is very pleasant.”
MINNA – balanced and dynamic
The dynamic, yet balanced, abstract pattern, MINNA really speaks to your imagination. “One day I think that the pattern on this bed linen looks like birds in the sky, the next day I see sails on a sea full of ships,” Kathrine says. ”The pattern is never the same on two sets, so each set is unique. The material is 100% cotton in a flat weave quality.”
AMALIE – the essence of romantic expression
“Look up the “romantic” in a dictionary and you just might see an image of this bed linen,” Kathrine says with a smile. “The paisley pattern on the soft rose coloured background gives this set a feminine, romantic and classic look that is close to the very notion of a bedroom feel. Turn it around and you will see little white dots on the soft rose coloured background. Either way you turn it, this design is perfect for any bedroom with its classic expression.”
The new bed linen assortment is for sale online and in our stores from July 17th 2020.
Stay tuned for more blog posts about the new trends in JYSK.
Do you have high standards? Read more about our high quality bed linen in the SCANDINAVIAN SENSE product line